Our Strategic Plan 2021-23

Our Strategic Plan sets out our priorities, aims and activities as a Partnership for the next 2 years.

Our Priorities, Aims and Activities


Creating Change


We aim to change lives through holistic, person-centred support and by championing the people we work with and our communities. During the next two years we will:

• Deliver the Black Country Futures project.

• Review services to ensure we are able to support the newly unemployed effectively and make any necessary additions / changes to support for these participants.

• Complete a gap analysis of existing participant needs and the support we offer, addressing gaps in provision through the expansion of our services and / or collaboration with other agencies.

• Create and co-ordinate a Black Country Futures participant forum. 


Working Together


We will build an effective collaborative Partnership with shared goals and values, demonstrating the power of partnership working, and  sharing best practice. During the next two years we will:

• Create and implement a partnership governance strategy and framework.

• Create and deliver a communications plan for the Partnership.

• Create a shared, interactive repository of information, knowledge and tools, exploring capacity building and physical resource sharing options across the Partnership.

• Measure the Partnership's Social Return On Investment and create a 'reach' map.

• Share benefits / case studies / best practice with relevant audiences via suitable platforms. 


Raising Our Profile


We aim to increase our profile and brand recognition, building relationships with key stakeholders and influencers. During the next two years we will:

• Create and agree key messages and branding for the Partnership, as well as processes for messaging and communications to ensure they are ‘on-brand’.

• Create and use a unique online presence and marketing materials to strengthen and grow our profile and engagement across the Partnership.

• Create and implement a marketing strategy for external communications, and define roles and responsibilities for Partnership communications.

• Build strategic and working relationships with other organisations.

• Measure and share the impact from the Black Country Futures project. 


Growing Sustainably


We will secure funding to enable the future delivery of activities aligned to our purpose and aims, developing and growing the partnership to meet with the needs of people and communities. During the next two years we will:

• Create a referral gateway.

• Conduct research into groups with multiple barriers and their support needs, identifying organisations who we can work with collaboratively to meet with these needs.

• Develop a sustainability plan.

• Identify and apply for appropriate funding opportunities.

• Explore other income generation options and assess their viability. 

Our Progress


Read our first six monthly report, written by Steven Bayliss, Employment Training and Education Manager at the Refugee and Migrant Centre (Birmingham and Black Country), and member of the Black Country Futures Strategic Partnership Committee.

Find out more about our first 6 months, which includes details about how we have moved from an idea to a reality,  the progress we have made so far against our Strategic Plan aims, a summary of our impact through the Black Country Futures Project, and a look ahead to the next 6 months. It also includes a spotlight feature on one of our partners, Zebra Access and information about how you can join the partnership.